In Appcent Design, combined with our technical expertise, we design a well-thought-out user experience coupled with a stunning interface.  
We partner with our clients to answer their needs in Branding, User Research, User Experience Design, and User Interface Design. 

Design Services

We’re just getting creative.

Express Bagaj is the digital kiosk service offered by Pegasus Airlines, the largest budget airlines company in Turkey, flying to 118 destinations, covering 40% of the airlines market. 

Pegasus Airlines defines itself as a digital airline company. Their focus is on providing the digital travel experience to their customers and focusing on offering the best flight experience with these tools. Express Bagaj as an idea was the main and most visible output of this approach. 
Express Bagaj’s main challenge was it was trying to bring an innovative solution to an outdated and overdone field: kiosks. The company was not happy with the ready-made kiosks solutions that other airlines used, they wanted something unique, something original, and something that reflects their brand fully. 


Before Express Bagaj kiosks came in and took over Sabiha Gokcen airport, Pegasus had existing kiosks for check-in services. Along with technical issues, the kiosks were home to a lot of usability problems for travelers who are usually short of time and patience.

We started by field visits and try to understand users’ behaviors in using kiosks and other problems were analyzed with our stakeholders to address with the new kiosk concept. The design process was not simply designing the screens but we wanted to create the whole experience of check-in and leaving baggage from start to finish. From the device itself to the guiding animations our team was involved in all the steps of the design process.

The end result utilizes the kiosk’s outstanding technological features to their full potential, still offering an easy-to-use experience. 


INDUSTRY

NUMBER OF KIOSKS

Pegasus Express Bagaj

Along with Pegasus Airlines we have designed Express Bagaj to elevate the travel experience to the highest level. During the design process, we have created all the design assets from the physical device itself to the screens, from informing illustrations to animations. The main goal was to keep users in mind and create a fast and easy check-in and bag drop experience.

Now used across more than 7 airports and by  10000+ passengers daily, these kiosks let travelers check-in and leave their bags in less than 5 minutes instead of waiting in lines. 


Tarsim is the only insurance company for agriculture and stock-raising serving more than 2 million customers distributed all around Turkey. The company has a wide range of products and services custom-fitted to their customers’ needs. The digital operation on the other hand was not as advanced as the product solutions.

When we first started the project Tarsim had an outdated app that users rarely use. Most of the operation was still handled by the agencies manually. We have analyzed the statistics and gathered the needs for a fully renewed app.

The app needed to work with a variety of different insurance policies and answer the needs of a rather difficult user group. They had difficulties reaching the agencies when needed, they needed to gather quick information about the insurance coverage and they needed to create claims wherever they are fast and easy. The current app failed to answer those needs so we decided to start from scratch.

We have collaborated with our stakeholders from Tarsim team and analyzed the current state of things with their users. We have defined the problems we needed to solve and the habits of the target users. This information formed the foundation we needed to create our personas.
We started to work on user flows that later translated to wireframes to deliver our new approach in the mobile app. In order to test and verify our solutions, we have created prototypes and tested these with the users.
After the verification process, we have started designing the new branding approach to the recreated app. We wanted to create a fresh, clean, and seamless UI design to best fit the users’ needs.

NUMBER OF USERS

Tarsim

For Tarsim, we have analyzed the needs of agriculture and stock raising and created a fast and easy app to track their policies and create claims within the reach of their mobile phones.
By analyzing the existing app and users’ needs we have created a redesigned and restyled app bringing the most needed functionalities forward.

Unishop is the e-commerce platform of Unilever, offering discount prices for its selected customers, usually Unilever employees or employees of their partners. 

The existing user experience was focused on the web and missed the opportunities that can be offered on mobile devices. Another challenge was that the current branding did not match the new style of Unilever and its other products. 

Through several stakeholder interviews, we have gained insights on the issues on the current user flow and areas to improve on the mobile experience. We thoroughly carried out a heuristic analysis and our findings were the building blocks for the new user flow. The new app focuses on the mobile experience and offers the best shopping experience to Unishop’s selected customer range.

Unilever Unishop

For Unilever Turkey, we have worked on a revamped and redesigned Unishop mobile application. Unishop is a privileged shopping app offering special prices to its selected customers. We have analyzed the current responsive web experience and highlighted the main issues to be covered in the new app. With creating the best mobile experience in mind, we have offered a new app with new branding and an easy user experience. 

Smart cabin is the tablet app for flight attendants of Pegasus Airlines, the largest budget airline company in Turkey, flying to 118 destinations, covering 40% of the airline market. 


When the project first started, our team got together with various teams of flight attendants, serving in different roles. Flight attendants have a long-lasting journey on a single flight, starting from their homes and ending in after-flight tasks. 
The main challenge was to gather the information they currently seek from many different sources into a single one and streamline their process. 


We have analyzed all the systems they use currently, and the notebooks they keep to themselves to gather the data. By analyzing which information is needed on what step of the process, we have formed a new user journey for them. The new journey grouped the information from other sources into a single source and offered each piece of information when needed. We aimed to free them of manual notetaking, which would help them in their busy schedules and serve their passengers better, thus enhancing the flight experience for all Pegasus passengers.



THE NUMBER OF DAILY USERS

Pegasus Smart Cabin

Together with Pegasus Airlines, our team worked on Smart Cabin app which was targeted to a user group that is quite busy and the only helping tool in their hand is this application: flight attendants. 
Enrichened with field visits, our team focused on understanding the journey of a flight attendant and brought this awareness in building a new app for them. The app focused on helping them in their travels starting from their home, to their journey to the airport, their briefing with the flight team, the actual flight, and after-flight activities.


Allianz Turkey is the leading insurance company in the market. Serving more than 5million clients every day, they also offer additional services to their customers. Bilen Annem was one of the first pregnancy tracking apps in the Turkish market, enriched with the medical information from Allianz’s partners.


As an internal entrepreneurship competition, Allianz Turkey wanted to address their customers in another way and target pregnant women with this app. The app wanted to help them track their baby and get useful information from medical practitioners along their journey. 


Our team got together with pregnant women and learned their current way of keeping track of their baby’s development and various sources of information they use to get more knowledge about their pregnancy. Together with the gathered information, we have created a new user flow, worked on wireframes, and created prototypes to test.
Since the app was a stand-alone one, we have also worked on a new branding with our stakeholders, thus Bilenannem was born. 


Allianz Bilen Annem

For Allianz Turkey internal entrepreneurship competition we have gathered the needs of pregnant women and designed an app combining all the important information they would need during their pregnancy, so Bilenannem was born!
As the winner of the competition, this app allows pregnant women to track their baby’s development, join events created by Allianz and get medical information from consultant doctors.


It is not just about the black and white wireframes, UX Design is a design cycle going through research, design, and testing to implement the best design to meet business priorities, technical feasibility, and users’ needs and desires. 

User Experience Design process -though it may vary- usually consists of building personas based on user research, designing wireframes, and creating prototypes to test out the designs. Although the methods and design outputs may change, the main focus is to keep the users’ needs at the center of all design and development activities.

The process can be explained by four steps; understand the context of use, specify user requirements, design solutions finally evaluate against the requirements.

UX Design

UI Design is about creating a perfect first impression and a long-lasting desire for our users. We aim to create interfaces that are easy to use, pleasurable, and seamless experiences.

In UI Design, we always keep in mind that it is not about how beautiful your design is rather it is important that the users get their tasks done easily. That is why we try to make our designs seamless. 

On the other hand, we know that UI is where the interface delivers joy and pleasure to users. We create experiences that are delightful for users so that they keep returning. We also include gamification when needed to make our designs more engaging.

UI Design

We don’t just create a logo for your brand but we try to shape the understanding of your brand in your customers’ minds. How do we do it? We identify your customers’ needs, we create and manage the collective assets to better communicate your brand experience. 

We know that branding never stops, people, markets and businesses are constantly changing so should the brand accordingly. 
While working on branding we first identify who our clients want to be, then create a brand strategy around this, and finally create every design element that completes this positioning. These assets include visual identity, content, websites, apps, and other products.

Branding

We believe in “users come first”. It is not only about designing the most beautiful product, but it is about understanding and meeting your users’ needs. We carry out various user research methods fitting your project needs to achieve that.

User research is about defining who your users are, what do they exactly need, and what are their pain points. There are several methods applied and usually, these methods are custom-fitted to our partners’ needs. 

Research methods are generally divided into two subcategories: Quantitative and Qualitative. In Quantitative methods, we include surveys or analytics data. Qualitative methods help us build a better understanding of who users are and why they behave in a certain way. 

Some of the many methods we are experienced with are: diary studies, contextual inquiry, card sorting, customer journey maps, and usability testing.

Connect

ADDRESS

We’re just getting creative.

Pegasus Express Bagaj

Tarsim

Unilever Unishop

Pegasus Smart Cabin

Allianz Bilen Annem

Design Services

Appcent Design Team

Mustafa Ozan Uysal

Aslı Deniz Özakar

Ergün Akkaş

Dilara Karataş

Ömer Faruk Kocaağa

Ayşe Keskin

Zuhal Kuyumcu

Ezgi Özkürkçü

Şeyda Kurt