Unilever Unishop

INDUSTRYE-commerce
UI Design
UX Design

For Unilever Turkey, we have worked on a revamped and redesigned Unishop mobile application. Unishop is a privileged shopping app offering special prices to its selected customers. We have analyzed the current responsive web experience and highlighted the main issues to be covered in the new app. With creating the best mobile experience in mind, we have offered a new app with new branding and an easy user experience.

About

Unishop is the e-commerce platform of Unilever, offering discount prices for its selected customers, usually Unilever employees or employees of their partners.

Business Challenge

The existing user experience was focused on the web and missed the opportunities that can be offered on mobile devices. Another challenge was that the current branding did not match the new style of Unilever and its other products.

Values Delivered by Our Team

Through several stakeholder interviews, we have gained insights on the issues on the current user flow and areas to improve on the mobile experience. We thoroughly carried out a heuristic analysis and our findings were the building blocks for the new user flow. The new app focuses on the mobile experience and offers the best shopping experience to Unishop’s selected customer range.

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